Several changes are happening in the industry, making it hard for companies to continue doing door-to-door business.
In order to sell their products or services door-to-door, companies hire a group of salespeople. The salesman goes from door to door and offers the service/products that the company provides. This might be a good idea for some companies because they can benefit from direct selling. However, several changes are happening in the industry, making it hard for companies to continue doing door-to-door business.
Customers don't want to be bothered by the salesman. They prefer online shopping or buying directly from their mobile phones. Also, door-to-door salespeople can only sell some products at certain times of the year, limiting the amount of time a person can sell door-to-door.
Customers want to be left alone, and companies don't get the benefit that they once got from door-to-door sales. Customers can quickly get annoyed by a salesman at their doorstep, and many would call the police if they see one in front of their home again. Companies, therefore, need to find some other ways to provide their products or services.
According to the sales profession, sales have been reduced by 10% in the last five years. According to Sales Hiring HQ blog on LinkedIn Canada, this trend is continuing, and more companies are leaving this type of marketing every day. The reason for this decline is that customers are no longer interested in the basic amenities or products they once were. Also, companies are now focusing on online services, which give them better options to reach their customers.
According to the same post on LinkedIn Canada, about 25% of door-to-door companies have already left this sector with no intention of returning soon. This is not only happening in Canada but also in other countries where door-to-door sales are expected.
According to MarketingProfs, door-to-door marketers are frustrated by the changes, and they believe that it's time for them to find ways to adapt and impress their customers. Door-to-door marketing is no longer a profitable market; the companies should focus on other means of advertising and reaching the customers.
Some companies believe in door-to-door marketing, and they still think it's profitable for them to continue with this method. However, marketers who work for these companies should be aware that there is no such thing as free lunch anymore. They must be more creative and show their abilities to convince people of their products. Otherwise, it may be the last time that they see door-to-door sales in their company.
The industry has changed, and companies are turning to technology for advertising purposes. Social Media, Blogs, Online Videos are some new methods to get media attention which is an effective way of reaching customers directly without scaring them off.
However, companies should not entirely give up door-to-door sales. Many people still prefer this type of marketing, and they are the ones who go the extra mile to convince customers to purchase their products or services. They know how it feels like to be rejected by people all day long, but they still don't quit, which makes it worth their time and effort. If a company has the budget to hire people like this, they should continue with door-to-door marketing.
Companies leave door-to-door sales because it's no longer profitable to continue with the same strategy as before. The industry has changed, and companies need to adapt or risk closing their doors for good. Some companies still believe in this type of marketing and continue with it, but how long?